Nike is challenging the world to run during April 18-21 in support of the Challenged Athletes Foundation® (CAF) through the #STRONGEREVERYRUN campaign. Anyone with the Nike+ Running App can pledge the miles they run to serve the athletes affected by the tragic events that unfolded during last year’s Boston Marathon.
The goal of the campaign is to provide opportunities and support to survivors of the Boston tragedy and to other athletes with physical challenges in the Boston community to enable them to pursue active lifestyles. Nike and CAF have a long history of partnering to help individuals with physical challenges get involved – and stay involved – in sports.
“At CAF we share Nike’s belief that ‘if you have a body, you are an athlete,” says Virginia Tinley, Executive Director of CAF. “It is our goal to make sure physical challenges don’t get in the way of opportunities for athletes. Given our long-standing partnership with Nike, it made sense to create the #STRONGEREVERYRUN campaign. We’re looking forward to continuing our shared vision to bring inspiration and innovation to athletes here in Boston and around the world. We feel, as Nike does, that there should be no limitations to getting stronger every run.”
Nike is directly engaging the Boston community and Nike+ communities to rally behind this effort and share their passion for sports by connecting to the important work of CAF.
How It Works
- For every mile logged on in-store treadmills at Nike Boston April 18-21, Nike will donate $100 to the Challenged Athletes Foundation.
- For every mile logged through the Nike+ Running app on Monday, April 21st Nike will contribute an additional $1 per mile.
- All runs need to be tagged in the notes with #STRONGEREVERYRUN in the Nike+ Running app to count toward the campaign.
- Under the combined efforts of this initiative, Nike will donate up to a total of $150,000 to CAF. Nike’s donation to CAF will go directly to providing opportunities and support to survivors of the Boston tragedy and other athletes with physical challenges in the Boston community to enable them to pursue active lifestyles.
To further promote the effort, Nike is hosting Nike+ Run Clubs at stores across North America on April 21 to encourage community members to log their miles for #STRONGEREVERYRUN.
“We wanted to create a way for the larger community to show support for Boston by challenging our Nike+ community members to get out and move for an important cause,” said Ken Dice, VP and GM of Nike North America Running. “Whether it’s one mile or 26.2, our hope is that everyone will run for Boston April 18-21.”
Over the past year, NIKE, Inc. donated $576,500 in support of individuals and families who were impacted by the tragedy at the Boston Marathon last April.